VirtuaGym closes investment round led by Sanoma Ventures

Leading online fitness app provider experiences fast international growth

08 JANUARY 2013, AMSTERDAM, THE NETHERLANDS
Summary
VirtuaGym, a provider of workout apps for home and gym, has announced it closed an investment round with Sanoma Ventures. The money will be used to finance the company's ongoing strong international growth. Besides its end-user solutions VirtuaGym offers tools for health clubs and lifestyle coaches as well, allowing them to use their apps for efficient online coaching. The website and apps for iOS and Android have over 2,5 million users worldwide.
VirtuaGym offers users of all fitness levels tailor-made nutrition and workout plans. The exercises are instructed by virtual trainer Brad Fit and can be accessed and tracked anywhere using the mobile apps. Besides nutrition and exercise tracking VirtuaGym offers progress tracking of values like weight, BMI, fat percentage and provides motivation through over 250 badges, which can be earned. VirtuaGym is an open platform, which supports third party products like body weight scales and activity monitors.

Over the last four years VirtuaGym has become one of the leading providers in the fast-growing health and wellness app space with over 2,5 million users world-wide.

New Year's resolutions 

The basic version of VirtuaGym is completely free to use, so anyone can get started to make this year's New Year's resolutions a reality. Additionally, the framework is available as a white-label solution for health clubs and personal trainers to improve their efficiency and service level. This makes VirtuaGym a unique solution in the market.

About Sanoma Ventures
Sanoma Ventures is an international investment fund and part of the European media company Sanoma. Its goal is to support innovative companies in the field of digital publishing, entertainment and education with funding, media exposure and expertise. Sanoma Ventures is interested to support early stage startups with growth potential in the fields of online consumer services, e-commerce, mobile, video, advertising or e-learning. Its Dutch office started in 2012 and is located in Amsterdam and previous investments include Vault79.com, Scoupy, Peerby and Truly Yours.
Quotes
"The health and wellness space is an important field of interest of Sanoma. Over the last couple of years VirtuaGym has built a leading position with its health and fitness solutions. We believe we can help leverage VirtuaGym's potential and support product development to increase its user base. " Herman Kienhuis, fund director SanomaVentures
"VirtuaGym offers great tools for both endusers as fitness professionals. The timing for this new investment round couldn't be better since at the beginning of each year a lot of people decide to get active. It allows us to build out our leading position in this market at an increased pace. " Paul Braam, Co-founder VirtuaGym
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About VirtuaGym

VirtuaGym is an Amsterdam based company, which has been revolutionizing the health and fitness space since 2008. It offers a complete ecosystem of health and fitness applications, within a social environment. It got seed funding in 2008 from DCIF, a fund set up by five large media companies, including Sanoma and TMG. Since then the company has been self-funded. With over 2,5 million users worldwide and support for web, iOS and Android, VirtuaGym is one world's leading solutions for health and fitness management.